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Marketing Your Home

 

Not all homes are created equal and neither are all REALTORS®. What sets me apart is my attention to the highest level of performance for my clients. It's reported that over 70% of all first inquiries regarding real estate use the Internet. Therefore, I have placed critical importance on the use of both technology and fundamental applications to insure you the most satisfaction throughout the process. They are as follows:

  • Property Flyer – I will prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
  • Multiple Listing Service (MLS) - Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
  • Other Brokers/Agents – I will cooperate with and invite other brokers and agents in the community to tour your home in order to find a buyer.
  • The Internet - With approximately 80% of today's consumers utilizing the Internet for real estate information, I will employ a robust set of tools and resources to make your home available for preview.
    • My website
    • My  company's website
    • IDX
    • Email alert
    • Spotlight property electronic brochure with specific domain name

I will provide you with periodic status reports including buyer reactions to your home, allowing me to continually evaluate and reassess my marketing strategy.

 

Step 1: Preparing the Home for Sale

 

  • Property Inspection - Before I list your home, we will inspect and identify improvements that could increase profit on the sale.
  • Staging - If requested, a professional decorator will stage your home so it can be presented in its best possible light. I am also qualified to stage your home, as I have done for several of my listings.
  • Establishing Goals - Markets can fluctuate so it's important to establish your goals so that we can work hard to meet them.
  • Listing Price - Establishing a competitive listing price is critical to the success of the sale. I  use the most advanced CMA (Comparative Market Analysis) tools to derive the right price.

 

Step 2: Promoting the Property

 

  • Digital photography - Once your home is ready to list, I will take professional quality digital photos taken.
  • Full-color property brochures – I prepare a professional marketing sales tool including graphics and highlights of your home to distribute at showings, open houses, and public venues and to email  to the brokerage community and potential buyers.
  • I will provide you with periodic status reports including buyer reactions to your home, allowing me to continually evaluate and reassess our marketing strategy.
  • The Internet - I employ the following set of tools to make your home available for preview.
    • My website
    • Our company's website
    • IDX
    • Email alert
    • Spotlight property electronic brochure with specific domain name

 

Step 3: Technology Tools.

 

  • The Internet Data Exchange (IDX) is an electronic display of homes for sale listed in the MLS. Your home will appear in this Exchange.
  • Multiple Listing Service (MLS) - Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
  • My Website features an entire feed of listings for all viewers who come to this site to search for homes.
  • E-mail Updates - My website also features an automated MLS search for clients who are seeking properties. They can initiate their search on my site and receive emails daily with listings that meet their criteria. You home will be featured in that service.
  • Transaction Details - My website has a password-protected area where all transaction details are logged for your viewing.

 

Step 4: Showing Your Home

 

  • Broker/Agent Open House - I will invite all local brokers and agents to view your home.
  • Public Open House - Following the agent/broker open house I will hold a public open house and present your home to the general public.
  • Marketing Kits - All materials regarding the promotion of your home i.e., flyers, brochures, business cards and media kits will be available on site.

 

Step 5: Expectations

 

  • All calls and email inquiries regarding your home are followed up immediately.
  • Access to your property will be secured by appointment and subsequently by in-person showings.

 

 

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Testimonials

His Understanding of What It Takes to Sell Property Impressed Me

"He was my
eyes and ears,
and consistently performed above and beyond my expectations. I was able to sell
my house at a higher price."

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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